Content Marketing

A boy stands thoughtfully in front of a chalkboard maze, where a red line takes a shortcut from point A to B鈥攕ymbolizing how the 4 C鈥檚 of marketing can act as a smart shortcut.

Mastering The 4-C Framework

By Adam Mohrbacher Nail the customer pitch in four easy steps Shortcuts are usually talked about in negative terms. For instance, you often hear 鈥渢here are no shortcuts in life鈥 or how 鈥渘othing worth having in life comes easy.鈥 Such…

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Marketing 2022: The Year to Come

Marketing is never static. Stay apprised of the latest trends from 2021! Like many fields, marketing never stays the same for long. New trends, topics and technologies pop up all the time, and it鈥檚 important to keep your knowledge and…

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Three Core Components of Content Marketing

Content is at the epicenter of digital and social platforms: It鈥檚 the single most important component that ensures that businesses are communicating鈥攁nd connecting鈥攚ith their clients. But content can make or break a brand: Clients will either pay attention, or they…

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Original vs. Curated Content: Which Creates Greater Impact

There鈥檚 a lot of discussion in social media strategy worlds about how important it is for business owners to produce 鈥渙riginal content.鈥 In public relations and marketing circles, original content still creates more impact than curated content, which comes from…

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