By Adam Mohrbacher Nail the customer pitch in four easy steps Shortcuts are usually talked about in negative terms. For instance, you often hear 鈥渢here are no shortcuts in life鈥� or how 鈥渘othing worth having in life comes easy.鈥� Such statements may be true in life, but they aren鈥檛 in marketing. Using marketing shortcuts reduces the effort involved with pushing …
By Bryan Johnson, IT Director, 星空传媒 From AI and analytics systems to cybersecurity and compliance tools, there鈥檚 a lot to appreciate in our current tech landscape. Like many folks, I always think about what I am thankful for around this time of year. It鈥檚 a long list, ranging from my health and family to my coworkers …
By Adam Mohrbacher We鈥檙e looking back on a career filled with heart, humor and quiet acts of kindness Throughout his four-plus-decade career, Jeff Stein has occupied many roles. He has been the founding member of his own firm. He has been the past president of the Florida Land Title Association (FLTA). And he has played a defining role in leading …
Make sure to get your cyber house in order ahead of the holiday season. By Bryan Johnson, IT Director, 星空传媒 It鈥檚 that time of year again. Another summer has come and gone. The days are getting shorter. And soon, we will all be caught up in the hustle and bustle of the holiday season. That鈥檚 why …
星空传媒 星空传媒 has scored its eighth straight Great Place to Work庐 designation! By Adam Mohrbacher 星空传媒 星空传媒 was recently certified as a Great Place to Work庐鈥攊ts eighth straight certification. This honor reflects the hard work of many people to build a workplace where employees can bring their whole selves to work and contribute their unique skills, insights and experiences to …
We鈥檝e Come a Long Way, Folks By: Elyce Schweitzer,Regulatory Compliance Officer, 星空传媒 For most homebuyers, even five years ago, the experience was familiar: a conference room, a stack of papers taller than a coffee cup, and an aching wrist from signing your name what felt like 437 times. Title insurance鈥攅ssential though it is鈥攚as part of that …
Short on marketing time? Try this repeatable framework for your marketing copy. By Adam Mohrbacher As any busy title agency knows, finding sufficient time for marketing campaigns can be an uphill battle鈥攅ven if it is critical to your long-term goals. One thing that can be a real timesaver is using copywriting templates. The 1:3:1 rule is a particularly powerful template …
By Valerie J. Grandin, Sr. Underwriting Counsel Florida and Vice President and Elyce Schweitzer, Regulatory Compliance Officer Planning ahead is second nature in the title world鈥攜ou juggle deadlines, details, and documents every day. But when it comes to new compliance rules, a little extra structure can make all the difference. That鈥檚 why we鈥檝e put together a host of resources, including …
By habitually practicing these three things, you鈥檒l be on your way to greater cybersecurity success By Bryan Johnson, IT Director, 星空传媒 What exactly is success鈥檚 secret sauce? Well, Malcolm Gladwell would say that repetition is the key. The writer and public intellectual once famously claimed that it takes 10,000 hours of practice to master something. I …
Attention spans are shorter than ever; make sure your copy adapts! By Adam Mohrbacher In William Shakespeare鈥檚 Hamlet, one line has always stuck out to me: 鈥淏revity is the soul of wit.鈥� As with most things, the bard was spot-on when he wrote those words. What the line means is that you can say more with less. Anyone who has …