Marketing pros live and die by email, and with good reason: Email marketing provides the highest ROI of any marketing channel, especially when it鈥檚 done correctly. But while your ROI has the potential to be monumental, the strategies behind successful email marketing campaigns aren鈥檛 always quick or easy. To maximize your reach and covert your copy into a convincing narrative, you鈥檝e got …
Building solid relationships with the press is the golden ticket to getting that story published. Here are few tips to help you become a trusted member of the media: Be Mindful of Language Blunders Spelling counts, as does grammar and professionalism. You鈥檙e not sending a text to your best friend, your kid or your mom. One of the biggest pet …
Despite the rising threat, recent survey results show a surprisingly small number of agents are prepared, as most do not have a written cyber security and response plan. A cyberattack is a malicious and deliberate attempt by and individual or an organization to breach the information system of another individual or company, seeking benefit from the disruption, ransom, or theft …
Remember the days prior to social media? Nor do we. Just about every business 鈥� big and small 鈥� has a designated social media manager or consultant that鈥檚 responsible for tweets, content posts, audience engagement, follows, shares, comments, insight and data reports and messaging. It鈥檚 a big job that goes far beyond those 鈥渓ikes鈥� and shares. To be a social …
A national survey of title agents conducted by the American Land Title Association shows that our industry has farther to go when it comes to formalizing cyber and escrow security plans. Results of the survey also hint that the threat landscape is becoming increasingly perilous for title agents, consumers and others involved in real estate transactions. Of the survey鈥檚 more …
No matter the size, mission, strength or success of your business, brand-building strategies are necessary components to building trust, establishing relationships and strengthening awareness. But like everything else, branding practices are constantly evolving, and it鈥檚 important to stay ahead of the curve and understand what your future branding strategies should entail. To help, here are three best-practice branding trends that need to …
No matter the size, mission, strength or success of your business, brand-building strategies are necessary components to building trust, establishing relationships and strengthening awareness. But like everything else, branding practices are constantly evolving, and it鈥檚 important to stay ahead of the curve and understand what your future branding strategies should entail. To help, here are three best-practice branding trends that need to …
We鈥檝e found three tools that make it easier to manage your social media platforms. A strong social media presence is one way to increase the visibility of your business, expand your reach and generate new leads: Buffer: Buffer is a relatively simple web application that allows users to schedule social media posts across a variety of social network platforms. Dually mobile and desktop …
It can be helpful to have a baseline understanding of what intellectual property is; and how it can benefit you and your agency. Intellectual property comes in many forms. Your company logo is intellectual property. So is the name of your agency, any tag lines you鈥檝e developed and consistently use to identify your company, your color schemes, if you have …
Don鈥檛 think you can download or even ask for someone else鈥檚 email address list unless you know for certain those recipients 鈥� each and every one of them 鈥� has opted into receive your content. We鈥檝e previously offered our thoughts on the importance of a well-built email list of customers. While some consider email 鈥渙ld-school鈥� in the face of loads of …