Press Release Archives - �ǿմ�ý �ǿմ�ý Title Insurance Co.

�ǿմ�ý �ǿմ�ý Welcomes Christina Blum as Underwriting Counsel, Southwest Region

Adam Mohrbacher — Thu, 20 Mar 2025 14:52:00 +0000

Blum will focus on empowering the underwriter’s regional agents to grow their businesses.

�ǿմ�ý, the title insurer that is uniquely responsive to the needs of independent agents, is excited to announce that it has hired Christina Blum as Underwriting Counsel Southwest Region.

For over 11 years, Blum has been a fixture in the title industry. Her career began in 2013 when she worked in the claims center of a national underwriter. Starting in 2018, she served as underwriting counsel for two national underwriters and worked as a real estate and banking attorney for a large, regional law firm in San Antonio.

In her new role as Underwriting Counsel Southwest Region, Blum will focus on supporting �ǿմ�ý �ǿմ�ý’s policy-issuing agents with their underwriting needs. This will include extensive research, risk analysis, and issuing insurance decisions, as well as creating and disseminating educational and underwriting materials.

“�ǿմ�ý �ǿմ�ý is well-known in the industry for the unique support it offers independent agents,” Blum said. “Having the chance to join an organization like this during a period of rapid growth is an exciting opportunity. I look forward to navigating the evolving and challenging real estate landscape with the rest of �ǿմ�ý �ǿմ�ý’s expert team.”

“Christina will be a major asset for our team and for our policy-issuing agents,” said Jean E. Bailey, VP, Regional Underwriting Counsel at �ǿմ�ý �ǿմ�ý. “She brings significant experience that will enhance our operations, grow our footprint and assist our agents in addressing their most critical underwriting priorities.”

In addition to her professional roles and responsibilities, Blum is highly active in the title community. She is a member of the Louisiana Land Title Association and the Texas Land Title Association. On the latter, she sits on the institute committee, the legislative committee and acts as a local legislative liaison. In addition, she is part of the Oklahoma Land Title Association, the American Land Title Association and holds membership in the Commercial Real Estate Women, San Antonio Chapter.

Blum received her Bachelor of Science in Business Administration from Elmhurst University and her Juris Doctor from Louisiana State University. She lives in the San Antonio metropolitan area with her family.

�ǿմ�ý �ǿմ�ý supports its independent agents by combining expert residential and commercial underwriting with a passionate heart for service. The company delivers uncommon help that promotes the well-being of agents and the communities they serve.

Media Inquiries
Adam Mohrbacher
Clockwork Public Relations
e: amohrbacher@clockworkpr.net
p: 651.587.4792

About �ǿմ�ý
�ǿմ�ý �ǿմ�ý is on a mission to empower independent agents while protecting property owners with secure title insurance. The company partners with its agents and never competes against them with direct or affiliate operations. �ǿմ�ý �ǿմ�ý serves thousands of title professionals as a licensed underwriter in 32 states and the District of Columbia.

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Why the Press Release Matters

anticadmin — Thu, 06 Feb 2020 03:12:00 +0000

Releases serve more purposes today than they ever have before.

A lot of independent agents know what a press release is – many even write them and distribute their press releases to regional or even national press.

What a lot of title insurance professionals don’t necessarily understand, however, is (a) what the press release is; (b) why it pays to write one; and (c) where to send it and why.

The mighty press release is a 1- to 2-page document that trumpets news. It tells an audience that something important has happened, usually to a company and why it is important. There are tactical elements to a press release: who is sending it; the date it is sent, the geographical place of origin (city and state); the headline and the body.

The best press releases keep it simple: they have three to four paragraphs that tell what the news is, why that news is important, what that news means to the company and customers, and a small amount of background on the company sending the press release. Persons from whom the press release is sent are often quoted.

Editors, reporters, TV anchors and radio broadcast people have traditionally relied upon the press release to alert them to news. Today, social media experts also use press release material to populate social media platforms and to include in inner-company and outside-company newsletters and other communication vehicles.

The press release is actually a celebration of a company. Done right – meaning well-written, regularly sent press releases – showcase a company’s strengths and help to tell a company’s story. A new hire, a new product, a company move, surpassing growth goals – the news is virtually limitless. It need only be true and told well.

The Public Relations Society of America (PRSA) says about press releases:

Purpose

Releases serve more purposes today than they ever have before. They provide valuable SEO for your website, serve as a primary source of information for your investors, and help align your internal teams on critical messages — all while advising the media of important changes and events at your company.

Content

No more boring, text-only content on the latest corporate announcements. The press release today can be an engaging, multimedia experience. This is where you can make a journalist’s job easy and increase your changes of getting coverage by including great B-roll footage, embeddable video and compelling, high-resolution images with your release.

Yes! B-roll can be dropped into a press release, as can YouTube links, photos, even animation.

But there’s really no need to reinvent the wheel. Go online to a company’s website that you admire. Look at their press releases usually housed under a “News” tab. Read it and mimic it (but don’t copy and paste – that plagiarism, is unethical and opens up potential worlds of trouble).

Take a look at some of �ǿմ�ý �ǿմ�ý’s press releases: /category/press/. Read one or two. They are carefully written, thoughtfully edited and purposefully distributed to appropriate media.

Feel free to follow the “formula” of a press release and then distribute to media you want to reach via email. You’ll be surprised when, done regularly and well, the attention (the good kind) your company ultimately receives.

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